Dongfeng Passenger Vehicle Constructs Mother and Child Brand

Dongfeng Motor Co., Ltd. released the Dongfeng Passenger Vehicle brand logo at the Wuhan headquarters. Dongfeng Fengshen, as the core unit of the Dongfeng Autonomous Passenger Vehicle Business, took the lead in using the Dongfeng Passenger Vehicle brand logo.

It is understood that Dongfeng Passenger Vehicle will establish a mother-child brand structure and a unified brand identity. The products of the three sub-brands headed by Dongfeng Fengshen will be sold at the same time in the cooperative store.

Dongfeng Fengshen first to enable the new standard <br> <br> This release Dongfeng passenger car brand identity in the tradition of Dongfeng brand identity on the DNA, were a new interpretation: the extension of a perfect circle "Button" pattern by flat color It is upgraded to a three-dimensional metallic silver effect and demonstrates Dongfeng’s modern, quality, technology, international and other brand characteristics.

As the core of Dongfeng Passenger Vehicle, Dongfeng Fengshen is the first to use the Dongfeng Passenger Vehicle brand logo. Dongfeng Fengshen A60 1.6L took the lead in suspending the new standard off the assembly line. Starting September 19, all A60 models will use the Dongfeng Passenger Vehicle brand logo. All subsequent products will use the new logo.

In addition, Dongfeng Fengshen is the first to apply the Dongfeng passenger car logo to its sales channels. Dongfeng Fengshen’s more than 200 franchise stores and self-owned cooperative stores will complete the new logo replacement within this year.

Large autonomy to face the auto market "micro-growth"

According to the “Dry D300” plan previously released by Dongfeng, by 2016, the annual sales volume of Dongfeng's total self-owned brand will be increased from the current 1 million to 3 million, including 1 million Dongfeng brand passenger vehicles.

According to Zhu Fushou, general manager of Dongfeng, the branding of Dongfeng's own branded passenger vehicles is the strategic step for Dongfeng to respond to the “micro-growth” of the auto market and vigorously promote “large autonomy, large-scale cooperation, and large-scale development”. Dongfeng Passenger Vehicle will establish a mother-child brand structure and a unified brand identity. The products of the three sub-brands led by Dongfeng Fengshen will be sold at the same time in the cooperative store, and the relevant pilot work is progressing in an orderly manner.

It is understood that since the implementation of Dongfeng's “autonomy, cooperation, and development” strategy, Dongfeng’s autonomous passenger vehicle brigade has grown strongly, ranking first in the industry, and cumulative sales growth from January to August was 24.6 percentage points higher than the industry. Among them, Dongfeng Fengshen, as the core business segment of Dongfeng Passenger Vehicle, even went against the trend. From January to August, it sold 36,704 vehicles, an increase of 113% year-on-year, ranking first in the industry. This is in stark contrast to this year's slight growth in the single digits of the auto industry and the negative growth of self-owned brands. Dongfeng’s strategic results of “greater autonomy, greater synergy and greater development” have taken off.