LED companies go to the Korean market for uncertainty
Recently, there is news on the Internet that LED lamps made in China have quickly become hot products in major shopping malls and supermarkets in Korea, which have caused concern among Korean small and medium-sized enterprises.
It is understood that many Chinese LED lamps in the Korean market are currently being promoted under the banner of half price concessions. In the face of the huge price attack on LED lamps in China, Korean domestic products are appearing unattended and are gradually coming out of the shelves. According to the person in charge of a lighting company in Gyeonggi Province, South Korea, the products of many large-scale lighting companies are currently imported from China, which undoubtedly has a small impact on SMEs. The market price of LED lamps manufactured by small and medium-sized enterprises is generally around 7,000 won, while the LED lamps in large supermarkets such as Lotte Mart and E-mart are less than 5,000 won.
For Chinese LED companies with a strong willingness to go to the international market, this undoubtedly means a good time to open the Korean market. However, the so-called knowing ourselves and knowing each other is not awkward. Although Chinese products have shown certain advantages in the Korean market, the background and status quo of the development of the Korean market over the years is a compulsory course before the company enters.
Looking at the Korean LED market, the Korean electronics industry is developed, and Samsung, LG Electronics and other companies with such powerful world-class giants are firmly occupying the local Korean market.
In the field of LED lighting, South Korea established the 15/30 target for popularizing LED lighting in 2006 and began to fully introduce LED lighting. The first to replace traffic lights, outdoor displays and billboards into LED products, so many companies regard it as a good opportunity to expand their business, and have stepped into the LED lighting market.
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