Maserati China Gao Mengxiong: We have no competitors

In the field of luxury cars, there are known after the two kings. The two kings are Ferrari, Porsche, and Maserati. Unlike the tough kings, Maserati, known as the “post”, is known for its elegance, grace, and introversion.

The low-profile Maserati's sales in China have been on the rise. Since entering the Chinese market in 2005, Maserati's sales have increased by 6.5 times. In 2005, Maserati delivered 100 vehicles in China, delivered 400 vehicles in 2010, and is expected to deliver 750 vehicles in 2011. What is the key to Maserati's opening the treasure gate? To this end, this reporter interviewed Maserati China Sales Director Gao Mengxiong.

Reporter: Who is Maserati's competitor?

Gao Mengxiong: In the field of top luxury cars, Maserati basically has no specific competitors. Because each luxury product has its own unique positioning. If you like the Italian brand and you need a spacious four-seater sports car, then you basically can only choose us - choose Maserati.

Reporter: Compared with overseas markets or other brands in China, what is the difference between your car owners in China?

Gao Mengxiong: The average age of Chinese car owners is 38 years old, which is 10 years younger than the global average. It is noteworthy that about 30% of customers are female customers, and the proportion of female owners worldwide is about 3% to 5%. This may be because women are more concerned with the feeling of "love at first sight".

In addition, our owners are very pursuing fashion and trendy, and they are brave to try new things. This may be related to the lower average age of car owners. Therefore, we should improve the satisfaction of the brand and hope that they stay in the Maserati family and hope that they will grow together with our brand. Every year we introduce new products to meet the needs of these customers.

Reporter: Marshalli entered China for six years. Has Maserati's consumer and six years ago changed?

Gao Mengxiong: There is indeed a big difference. They have become more mature.

In 2005, Maserati entered the Chinese market, and almost no one was willing to customize it. (laughs) Customers basically want to buy a car. Even after the order is placed, they want to drive away. They cannot wait. Now many customers will voluntarily request customization. In order to get a unique set of products, they are willing to wait for six months or even longer. The current custom ratio exceeds 50%.

Reporter: In China, Maserati has three models, the Quattroporte President Series, the GranTurismo Sports Car Series and the GranCabrio Cabriolet. Compared with the world, which car is more popular with Chinese consumers? why?

Gao Mengxiong: Quattroporte's presidential series is similar in popularity worldwide, accounting for approximately 50% of China's and global market share. This may be related to the use of the car. Car owners are usually used as business, open their own weekends and evenings, and occasionally on the track experience.

GranTurismo two-door sports car market share in China is far higher than the global market share in China is about 40%. This series is very suitable for home use.