The micro card market, which has always been well-received, has recently become more lively.
In mid-September, Chrysler announced that it would produce small trucks in China; at the beginning of September, SAIC-GM-Wuling launched a new micro-card "small whirlwind"; in early August, Jianghuai High-tech launched micro-card Xiaowei and promoted it nationwide. In the past, Futian upgraded the Small Star of the Time, which has a large market share. Dongfeng also announced that it is planning to introduce micro-card products by the end of this year.
Going out of the "cold palace" China began producing micro cards in the 1980s, but the pace of development is very slow. With the changes in the economic environment, changes in policies and regulations, and the rapid development of the logistics industry, the market space for micro-cards has gradually expanded. Some experts predict that the capacity of the micro-card market will reach 200,000 this year.
More importantly, the domestic auto industry has shifted from rapid growth to normal growth since last year, and the profit margins of auto makers have been reduced. Manufacturers have begun to tap into market segments to find new profit growth points. Competition in the domestic automobile market began to expand from central cities to small and medium-sized cities and rural markets. The micro-cards that occupy an important position in the urban-rural fringe and the rural market have thus emerged from the “cold houseâ€.
The original production of micro-card companies, based on the continuous improvement of micro-card products, began to develop new products, and get a good return. At present, Changan Micro Card's market share has reached 40%; SAIC-GM-Wuling ranked second, with a 25% share, and the upward trend is obvious; Hafei, Changhe, and Jiabao follow closely, but sales are significantly lower than the first two. Family. Therefore, the market concentration of micro-cards is not high, providing opportunities for newcomers.
For this reason, some powerful large groups have begun to favor "cars." Chrysler Group President and CEO Lesotho announced that when it plans to produce small trucks in China, it is reasonable to state that we are positioning the world’s most popular minivans in the most densely populated countries in the world. We believe that the Chrysler brand The potential for development in this market is enormous."
Want to use micro-car to improve the product line of Dongfeng, but also high expectations for the micro-card, plans to achieve 150,000 mini-vehicle production capacity by 2008, which micro-card must share a lot of share. JAC regards Xiao Wei as an important fulcrum for the company to achieve breakthroughs and strategic development.
The outlook is promising Many manufacturers invariably look at the micro-card market for a reason. According to statistics, from January to November 2004, the country's mini trucks grew by 24.2%, which was significantly higher than the industry average and became a bright spot in the down market. More importantly, many analysts in the industry believe that the good growth momentum of the micro-card market will continue in the next few years.
First of all, China’s macroeconomic environment continues to be optimistic. The GDP growth rate in the first 10 months of 2005 is expected to exceed 8%, which lays a good foundation for the sustainable development of the auto industry.
Secondly, China's current agricultural vehicle market is huge, and policies and regulations are becoming more and more stringent. This has played a role in driving the adoption of micro-cards by agricultural vehicle users. The implementation of the "Road Traffic Safety Law" and "Outline Dimensions of Vehicles, Axle Loads and Quality Limits" also prompted some agricultural vehicle users to turn to micro-cards.
Third, the state attaches great importance to the issue of “agriculture, rural areas and farmers†and has increased investment in improving comprehensive agricultural production capacity, strengthening agricultural infrastructure, improving rural production and living conditions, and improving rural economic conditions. With the advancement of the “Village and Village Communication†project, farmers’ demand for agricultural vehicles, light trucks, and minivans will increase. Micro-cards with the characteristics of production tools have the characteristics of wide application, low prices, low investment, and quick returns, and are more likely to win the favor of small and medium-sized cities, especially consumers in rural areas.
The vigorous development of the logistics industry has also brought opportunities for micro-cards. Dr. Lu Guihua, an associate professor at the Central University of Finance and Economics, said that with the development of the urban logistics industry, heavy trucks and micro-cards will be the most important tools for the future logistics industry. At present, the main tool for domestic urban logistics is still 3 tons to 5 tons of light truck products, while the proportion of micro-card products is still relatively low, and the demand for micro-card products will increase in the future. In addition, high oil prices also help mention the micro-card market.
Competition has been upgraded
With the upgrading of the micro-card market for manufacturers, the market is becoming more and more intense. In the past, micro-cards gave the impression of low quality and low prices, and the products were updated slowly. Now manufacturers have introduced new products one after another, and they have devoted considerable efforts to product design and services.
The chassis used by SAIC-GM-Wuling’s newly launched “Small Tornado†is Wuling’s new products that are developed specifically for segmented markets through independent innovation. They have strengthened the chassis structure and chassis strength. Compared with similar models on the market, the chassis has a lower height above the ground, which not only facilitates the loading and unloading of goods during logistics distribution, but also makes it easier to ensure the stability of driving under high load conditions. The standard model has a displacement of 1 litre, which is the largest displacement product in the current micro-card market. It also has breakthroughs in safety and comfort.
JAC spent more than one year developing Weiwei. After conducting detailed system analysis and analysis of the market prospects of the product, it conducted a rigorous review of the product's configuration. After Xiao Wei was launched, she began to conduct tour shows and test drive activities nationwide, and presented prizes worth 2,000 yuan to users who purchased cars during the event. Fukuda upgraded the original product.
Changan, the leader in the field of micro-cards, has been cutting prices for its micro cards and accessories since August in order to retain its market advantage. The price reduction is the largest in Chang'an's history, and it plans to launch a new model that will remain the same price as the old car before the end of the year.
Hebei Changan and SAIC-GM-Wuling, both in the micro-card field, said in an interview that they are cautiously optimistic about the future micro-card market. Optimism is due to the good market prospects and caution due to the increasingly fierce competition.
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