With the arrival of March, the warm sunshine of Hefei, Anhui Province, filled the streets and lanes. The peach blossoms on both sides of the road began to sway the branches, and the green of the stars sparkled with the spring. Before the opening of the annual "two sessions", we came to Jianghuai Automobile and listened to the "2016 two sessions voice" of NPC deputy and Jianghuai Automobile Group Chairman An Jin, discussing the development route, asking about the context of the advancement, and hope A new future.
“Green is beautiful, green is cruelâ€
“Green is a question that the automotive industry must answer. Energy conservation and environmental protection are both a matter of life and death.†– Anjin 2016 is the first year of the “13th Five-Year Plan†and a crucial year for promoting structural reforms. How to implement the development concept of innovation, coordination, green, openness and sharing, how to grasp the main line of supply-side structural reform, and how to improve the quality and efficiency of development are important topics that must be answered on the road ahead.
"In addition to profoundly studying the government work report of Premier Li Keqiang, accurately grasping the development trend of the country and industry under the new normal, and combining the 13th Five-Year Plan with enterprise development, my two sessions will focus on energy conservation and emission reduction. At the beginning of the interview, An Jin briefly and directly introduced the focus of the two sessions this year.
In Anjin’s view, there are at least two major issues in the adjustment of China’s industrial structure: innovation and green. A big country must have a high level of innovation. If you can't stay ahead of the curve in innovation or speed up, you can't have the competitiveness and the right to speak in a complicated political and economic environment.
Green is the symbol of Vientiane and the most beautiful color in spring. However, green is a question that the automotive industry must answer. Energy conservation and environmental protection are a matter of life and death. The safety and reliability of a car are the most basic requirements. But companies must also pass environmental protection and energy conservation. If the environmental regulations are not passed, the company will suddenly die. If the energy-saving barrier is not passed, the enterprise will die chronically.
“Green is very good, green is cruel! For example, how to control the average fuel consumption per 100 kilometers in the automotive industry to 5L, how to stabilize the energy-saving and environmental protection standards from R&D to manufacturing, this is a big problem. At the same time, how to deal with environmental protection The contradiction between energy conservation and power is also a major problem for the whole industry. Therefore, when adjusting the structure, energy conservation and emission reduction should be taken as the focus of innovation."
According to An Jin, the future research and development of Jianghuai Automobile will also focus on energy conservation and emission reduction, and increase hardware and software investment. Environmental protection requires technical capacity upgrades, and the requirements for automotive R&D work are getting higher and higher, and the corresponding R&D costs will increase. The software is mainly embodied in talents. Jianghuai Automobile will create opportunities for talent growth, integrate resources, learn from the experience of international advanced institutions, and cultivate a professional talent team.
"In fact, China's auto industry is hard and happy. The hard work lies in fierce competition. Happiness lies in there is still a market. There is still a lot of room for improvement in the number of Chinese autos. Who can take the lead in adjusting the structure? Through innovation, we can solve the demand barrier of 'not being popular, saturated and unsaturated, and solve the problem of environmental, road and resource constraints, who can maintain the advantage in development."
Meeting the intelligent needs of automotive users “Internet companies and traditional automobile companies should return to the origin of cooperation.†– Anjin Talking about innovation, another topic that cannot be avoided is the issue of intelligence. Energy conservation and environmental protection are basically the requirements of society, laws and regulations, and intelligence is mainly the requirements of consumers.
“Whether it is a passenger car or a commercial vehicle, the safety, comfort, portability and pleasure brought by intelligence are all necessary,†said Amgen.
Anjin said that although there are still many problems in smart cars in terms of technology and regulations, it is possible as a future trend. On the road to realizing smart cars, the first thing should be intelligence. Smart cars are the direction, the first thing to solve is the intelligence problem.
The Internet is a form of information that can make a car improve its level of informationization. With the help of the Internet, the car can transport people and things from the land to the ground in a very precise and comfortable way. With the help of information management and efficient operation, the networked car has become the basic form of intelligent vehicles.
At present, the Internet-making enterprises are still in full swing. Many have also issued a rhetoric that subverts traditional auto companies. For this, Amgen is treated with a very open mind.
“I think the concept of cooperation is used to describe the relationship between Internet companies and traditional car companies. It is more accurate. You can create a new brand together, use the channels of the Internet, and control the efficiency of global resources, even the advantages of funds. It is a trend, so it should return to the source of cooperation."
Accelerate the popularization of new energy vehicles "No opportunism will have a future, and it will be reliable to be a man and a person." - Anjin is an important part of implementing energy conservation and emission reduction and the only way to build a car power. The new energy vehicle industry represents China. The direction of manufacturing innovation drive and green development.
On February 24, Premier Li Keqiang presided over the State Council executive meeting to determine measures to further support the new energy automobile industry from five aspects, and promote green development with structural optimization.
"Premier Li Keqiang's speech is a great encouragement and inspiration to us. I did not expect the government's determination to promote the development of new energy vehicles so much." Anjin's face still reveals the relief and excitement of getting this information. .
His concern is mainly due to the problem of fraudulent compensation for new energy vehicles in the past period, and will not shake the country's determination to develop new energy vehicles. In his view, it is right for the country to unswervingly promote the development of new energy vehicles. "If the water is dirty, you can't dump the children and clean the children."
Amgen firmly believes that any opportunism will never have a future. Jianghuai Automobile will never do this. It is reliable to be a man and a person. Enterprises should cherish the development opportunities given by the state. Nowadays, the development of new energy vehicles is not bad in the times compared with developed countries, and it is inferior in strength. Automobile companies should seize the opportunity in the critical period when no one in the world truly forms an advantage, and make full use of the policies given by the state. They are committed to contributing to society while building new development advantages.
Benefiting from the subsidy measures intensively issued by local governments, large cities have eliminated the restrictions, restrictions on purchases and the gradual maturity of new energy vehicle technologies. In 2015, the sales volume of new energy vehicles in China reached 330,000. But this is still negligible in the size of China's more than 24 million car market.
"In addition to the new energy vehicle companies in the technology, production and manufacturing costs, in the use of new energy vehicles, the efforts of all parties are needed."
For consumers, inconvenient charging is an important factor affecting the promotion of new energy vehicles. Anjin suggested that while improving the management, the country can use the policy advantages to strengthen the laying of charging piles. At present, the number of new energy vehicles is not large enough, and it is difficult for companies doing charging piles to achieve profitability. The state can gradually do the infrastructure first.
Step by step to do internationalization and expansion of "international operation, it is too early." - Anjin data from the Ministry of Industry and Information Technology show that in 2015, China's automobile exports totaled 755,500 units, down 20.25% year-on-year; the cumulative export value of the whole vehicle was 12.437 billion yuan. The US dollar fell 9.92% year-on-year. Under the help of the national “One Belt, One Road†development strategy, Jianghuai Automobile’s “going out†strategy has accelerated its pace, and its export quality and profitability have been continuously improved. In 2015, the company exported a total of 59,000 vehicles, an increase of 8.7%.
"Now the internationalization of Chinese auto companies should mainly be based on international marketing. Now some people have proposed to operate internationally. I think it is too early to be realized step by step." I am very honest about the internationalization problem. Out of the development experience of Jianghuai.
According to Amgen's experience, if a company wants to go abroad, it must first investigate where it is going, the scope is as wide as possible, and then go to this place to be able to stay, service capacity, product adaptability, etc. to keep up. It is reported that before the entry of the Jianghuai N series of light trucks, the Jianghuai Automobile Joint Dealer conducted a test of 80,000 kilometers on the prototype and completed 29 improvements. These improvements take into account the local hot, humid, saline-alkali use environment. Since the small-scale launch of the N-series light trucks in the international market in 2012, it has achieved a high market share in the countries of export.
In Anjin’s view, after the company’s products have been recognized by overseas markets, they will continue to work internationally. Can not simply look at the market. If there are restrictions on the whole vehicle, then KD cooperation will be carried out. So far, JAC has more than a dozen KD factories in the world. If you invest heavily in international operations, once you encounter a large dip in the market, the company will be very passive.
On the road to internationalization of enterprises in the future, Amgen suggested that enterprises should combine China's “One Belt, One Road†policy guidelines to make more precise development. As the infrastructure invested by the state is getting better and better, the influence of Chinese brands is also increasing. Companies should follow and take advantage of these policies.
Postscript: In this interview, Anjin is as low-key, modest, rational and pragmatic as ever. There is no exaggeration, no smugness, although the Jianghuai Group's total sales in the past 2015 reached 588,000, a year-on-year increase of 31.6%, becoming the most dazzling bright color in the cold market. The cold snow plum is in the middle, the spring breeze will return. From the partiality and obscurity of Jianghuai Automobile to the well-known Chinese brand, it is inseparable from the generations of Jianghuai people. It is difficult to rise up, develop and innovate, and be bold and open. It is inseparable from the persistence of the spirit of manufacturing. The word "reliable" in the import of An.
"If the environment is good, the construction of charging piles is sufficient, and the problems in use are solved. Consumers do not have to buy electric vehicles with long cruising mileage, so the price will drop, and the state subsidy pressure will be small. Some The savings can also be replenished to the charging pile company."
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