Or, on October 26, the foundation Chery Jaguar Land Rover was approved for a joint venture

According to domestic media news, employees of Chery and Jaguar Land Rover in China welcomed good news before the two holidays: The joint venture project of the two parties located in Changshu, Jiangsu Province has passed the examination and approval of the National Development and Reform Commission and will soon start the business registration and other related matters. On October 26, the day when the Chery Jaguar Land Rover project was officially laid off was passed in the automotive industry as the approval passed. The new joint venture plant is located in Changshu, Jiangsu Province, with a planned annual production capacity of 130,000 vehicles and a total investment of 1.209533 trillion yuan.

From March 21 this year, the two sides announced a joint venture to pass the final approval, Chery Jaguar Land Rover got the alleged or will be China's last car joint venture project at a lightning speed, the government's self-care is self-evident.

Aurora, Freelander 2 and so on to be commissioned in accordance with <br> <br> joint venture, the joint venture will build a vehicle plant, engine plant and research and development centers. The factory will be completed and put into operation in July 2014. In the first stage of the 130,000 capacity planning, the two sides will produce 34,000 Range Rover Aurora, 43,000 Freelander 2 generations, 23,000 joint-venture self-owned brand cars and 30,000 Jaguar sedans. Through expansion and other measures, the annual production capacity of Chery Jaguar Land Rover will reach 250,000 vehicles.

In the engine factory, the initial production capacity of 130,000 units will be allocated as follows: 125,000 TGDI engines with 2.0L displacement and 5,000 V6 engines with 3.0L displacement.

In the later period, the two companies will also produce TGDI engines with a displacement of 1.6L to meet the market trend of increasingly smaller sized SUVs and the increasingly stringent passenger car fuel limit standards.

Chery and Jaguar Land Rover have a joint venture wisely <br><br><br><br><br><br> Some people questioned, Chery and Jaguar Land Rover's brand gap, product positioning gap is too big, Chery will become a luxury brand foundry. Some people also said that the Chery Jaguar Land Rover will become another example of "the market for technology does not work".

As the independent brand "Big Brother" Chery, no doubt want to revitalize the local car brand. However, after going it alone for several years, Chery hit a wall at multiple levels of marketing, channels, products, etc. With the cooperation with Jaguar Land Rover, Chery had the opportunity to “experience the longevity”. Facts have proven that many of SAIC's experience in operating the Roewe brand is coming from the cooperation with Volkswagen and GM.

In the face of stable and profitable trading, it is undoubtedly wise to choose a joint venture Chery.