The three-kilometre death circle in the auto repair chain. Have you heard of it?

If a brand store is laid out in accordance with a 1.5-kilometer layout and densely laid out hundreds of stores in one city, it basically forms a market share of more than 15%, so a death circle of 3 kilometers can basically be formed.

Recently a word has been popular, and a three-kilometre death circle has been reported. Legend has it that 7 to 11 convenience stores have four or five stores within a kilometer radius, but he still hasn't lost his life to Rosen and his family, but the three convenience stores basically slammed the surrounding husband and wife shops.

Yu Tao auto repair shop in Zhengzhou, surrounded by chain stores, the left side of Baishun, the right side of the treasure of the Xin, 100 meters turn is the rabbit master. More than 1 kilometer there is Xiao Li tire repair and harmonious repair. Henan basically called the chain store where the name was found. At present, the death lap is still not formed, but it is already somewhat interesting.

The author's so-called death circle basically means several chain stores or ones with considerable strength. Through the differentiation of customer groups, the scale of chain stores is formed within a certain range, thereby stifling the space for other stores or couples to survive, and restricting the entry of similar types of stores. Desire.

Vehicle maintenance is currently a community-oriented direction, and convenience is becoming more and more important with traffic congestion. It is estimated that the scope of radiation for fast repair shop is basically 1.5 kilometers, up to 3 kilometers. If a brand store is laid out in accordance with a 1.5-kilometer layout and densely laid out hundreds of stores in a city, it will basically form a market share of 15% or more, so a death circle of 3 kilometers can basically be formed.

In fact, at present, there are tens or even hundreds of stores within three kilometers, and there are more than 200 post-market stores in one county in Henan. You have 10 stores and no problems at all. As long as you operate properly, you can achieve it completely. Scale earnings. A chain store in Hua County, Henan Province, has eight stores in a county, and the scale effect and brand value have all come out. If there are 20 stores, the county will basically no other chain system will come in again.

The advantage of the intensive distribution core is that various resources can be collocated, and at the same time, it can effectively reduce the cost of rent, management costs, miscellaneous fees, and the balance of business in each store. At the same time, the brand influence in the circle will gradually be reflected.

Therefore, the 3 km death circle is established. From 0 to 1 tells us that monopoly is the best business. If we cannot do monopoly, then we will work hard to monopolize. Can not do a national monopoly, then a province, or a district, the worst three kilometers, and strive to show their lives.