A. Chinese-style joint ventures in commercial vehicles
In 2009, it was the year of the joint venture of China's commercial vehicles and the year of the storm, a series of events that could be traced to the milestones in the history of China and the world’s automobile industry.
The first is the joint venture between Beiqi Foton and Daimler-Benz. The two parties agreed to choose Fukuda's medium-to-heavy truck products for strategic cooperation, and may extend such cooperation to Foton Bus Products and other fields. Then, FAW and Volvo Group's Volvo Penta have contacted. Once the acquisition of this billion-dollar capital, FAW will have engine equipment for world-class advanced commercial vehicles and large diesel vehicles . Truck business capabilities.
Immediately after Sinotruk and German Man reached a cooperation agreement, the two sides will cooperate in the production of vehicle, Euro III, Euro IV, and Euro V engines , quality control, sales, and after-sales service. Among them, China National Heavy Duty Truck will exclusively enjoy the vehicle and engine technology produced by Man licensed in the domestic market. In addition, China National Heavy Duty Truck will also introduce Mann's management experience and quality assurance system to improve its operating capability and management efficiency, so that China National Heavy Duty Truck gradually shifts from fast to international.
Then came the shares of JAC and Caterpillar and Navistar, the two largest automotive giants in cash technology. The cooperation is mainly concentrated in the areas of medium and heavy trucks and Euro IV and Euro V emission standard engines. Caterpillar and Navistar are mainly in the form of cash plus technology. The joint venture company is expected to be officially established this year. Followed by the signing of a joint venture between FAW and GM, FAW-GM Light Commercial Vehicle Co., Ltd., a joint venture between the two companies, was officially listed. Once again, Brilliance and Mercedes-Benz have information about the joint venture. The new joint venture company is mainly involved in refitting the car. The new company name has now been identified as “Shenyang Huachen Special Purpose Vehicle Co., Ltd. The establishment of the Brilliance Special Purpose Vehicle Company will lay the foundation for a joint venture project with Mercedes-Benz and continue its enclaves in the Chinese market.
Recently, Dongfeng Commercial Vehicles and Volvo will resume joint venture negotiations. Dongfeng may introduce Volvo's Euro IV and Euro V engines as well as vehicle technology and key assemblies. At the same time, the Japanese truck manufacturer Hino Motors Ltd's truck manufacturing subsidiary under Toyota Motor Corp. and China’s Guangzhou Automobile Group have established a joint venture in China, which will be built in Guangzhou this year. Commercial vehicles are produced at the factory. In the field of passenger vehicles, in March 2009, after the establishment of AVIC Automotive, PSA Peugeot Citroën entered into a deep-negotiation joint venture. Four months later, Guangzhou Automobile Group and Fiat established a joint venture, and later it was announced that Mitsubishi Motors was established. The new joint venture commences negotiations.
After the surge of Chinese-style automobile mergers and reorganizations in 2008, Chinese and foreign automobile joint venture brands were again pushed onto the cusp. The author believes that through this development, the Chinese automobile industry has gradually embarked on a giant road model, with major auto companies across the country. A joint venture, rather than an independent brand, has been the focus of its development. The series of joint ventures that occurred in the automotive industry in 2009 was the largest and most significant series of events in the history of the Chinese automobile industry.
Since the beginning of the last century, China, the largest and most open country in the world, has opened its door to reform and opening. After the entry, the auto giants such as the United States, Germany, Japan, and France have entered the Chinese society and markets, and have established relationships with Chinese automakers. Central enterprises also have local companies that have established joint-brand manufacturing plants and established the “eight-nation coalition pattern†of Chinese cars today. At that time, cooperation with multinational car companies was only an indispensable means to undergo the development of Chinese automobiles. Today, cooperation with multinational car companies has become the goal of becoming overlords, especially the re-joint ventures of Chinese and foreign cars since the last two years, and the reorganization of major car companies in China, involving the expansion of scale by major Chinese and foreign car manufacturers. An active joint venture for bigger and stronger companies, especially large-scale state-owned enterprises must become giants in the market, and therefore need to produce products that cover almost the entire market demand.The motive is that now China surpasses the United States to become the world’s largest The big auto demand market must be a “tottering type of overlord†before it can go abroad and go global.