Take a $300 million order! Linglong tires aim at the South American market

Brazil Time October 12, 2018, Linglong tires with Brazil and Paraguay National Tire Dealers SUNSET company in Sao Paulo, Brazil signed a strategic cooperation agreement to jointly expand the exquisite tire market share in Brazil and Paraguay, and improve the company's brand awareness, reputation And influence, the Linglong tires will become the first-class brand in the local market, the total amount of the agreement reached 300 million US dollars! Yantai Municipal Party Committee Secretary Zhang Shuping, Zhaoyuan Municipal Party Committee Secretary He Yezeng and other leaders attended the signing ceremony.

Chairman Wang Feng signed a strategic cooperation agreement with Mr. Nabil Chamseddine

SUNSET is a well-known tire import and export company in South America. It has been working with Linglong Tire for more than 10 years. Its headquarters is located in Paraguay. It has branches in Brazil, Colombia, Chile, Argentina and other countries with annual sales of about US$300 million in Brazil. The market share with Paraguay has been ranked first for many years and has maintained a 20% annual growth rate with good development prospects.

Secretary Zhang Shuping delivered a speech

According to the agreement, between 2019 and 2021, the two sides will work together to achieve more than 10% of all China's tire imports in the Brazilian market each year; in the Paraguay market, each year's exquisite tire products The market share has reached more than 10%; SUNSET has purchased more than US$300 million from Linglong Tire between 2019 and 2021.

Linglong has established a number of brand stores in the Brazilian market.

In addition, SUNSET will also be responsible for the brand promotion of Linglong tires in the local market, and actively carry out the construction of exquisite tire brand stores and listing stores in the first-tier cities of Brazil and Paraguay, and improve the sales and service network.

Participate in the Brazilian tire exhibition

The signing of this strategic cooperation agreement will help the company further strengthen its cooperation with SUNSET, use its advantages to achieve win-win cooperation, increase product and brand promotion, expand sales scale, enhance profitability, and expand its market in Brazil and Paraguay. The market share will accelerate the internationalization strategy of Linglong Tire.

Reading volume: Source: Delicate tire of: Wang Xu

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